The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes

The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone ecosystem. But the obscure tracking technology, which anonymously profiles a user, seems like Death riding in on a pale horse.

Starting in June, Apple caused a stir by saying it was effectively getting rid of the IDFA, making it harder for advertisers to target consumers with ads. Apple’s plan was to enhance privacy, but it caused a great stir among the likes of Facebook, mobile marketers, and their customers such as game developers. Apple did this without widespread consultation with the app and game industry.

By getting rid of the IDFA, Apple could make its platform more attractive to those who value privacy, consistent with the latest privacy-marketing ads for its iPhones and iPad. But the uproar from Apple’s partners forced Apple to delay its move

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The DeanBeat — The Walking Dead: Onslaught creator Survios raises $16.7 million for VR games

Survios has raised $16.7 million to continue building gripping virtual reality games such as the just-launched The Walking Dead: Onslaught.

This is the company’s fourth funding round and is particularly important as the VR industry approaches a new hardware cycle. Facebook is launching the Oculus Quest 2 wireless VR headset on October 13. And the Oculus Link cable will enable you to play PC-based games — like those Survios makes — on the Quest 2.

Facebook is still pumping a lot of money into the VR ecosystem, despite sales falling short of the hyped projections of 2016, when the first generation of VR systems launched. During the past few years, Oculus and HTC launched multiple rounds of hardware, far exceeding the level of innovation in the console or PC games business. But the bulk of the hardcore gaming revenues stayed on the console and PC side. For the sake of

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