Amazon Prime Day and earlier holiday shopping will ding Black Friday, Cyber Monday

It’s beginning to look a lot like holiday shopping season even though it’s not Halloween. You can thank evolving shopping habits, COVID-19, a delayed Amazon Prime Day, supply chain concerns, and crimped consumer and business budgets.

The moving parts are going to be enough to make Black Friday more of a 2020 retailing blip than the biggest shopping day of the year.

Simply put, the calendar is moving forward and households won’t have as much to spend. The winners will be Amazon, which is likely to deliver its biggest fourth quarter in history, and retailers such as Walmart, Best Buy, and Target that have mastered buy online pickup in-store and other digital sales tactics.

In addition, Amazon’s rivals are all planning sales around Prime Day. Those moves will just create a flywheel of demand that’ll minimize the importance of retail’s big holiday shopping days.

Consider some data on holiday

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