Nvidia Breaks Silence on Disastrous RTX 3080 Launch

Nvidia is trying to explain what exactly what went wrong to cause the botched launch of its new GeForce RTX 3080 graphics card.

Despite announcing the date and time of its release, many customers struggled to find an RTX 3080, with Nvidia’s own site still displaying a “notify me” button well after it had sold out. The traffic to the site slowed its servers to a crawl, which resulted in its notification emails going out nearly an hour after the 6 a.m. launch.

In a FAQ post Monday morning, Nvidia states that it had ten times the volume of visitors to its site as it did with its previous launch of the 20 series cards, and it was simply unprepared for the traffic.

This extended to its retail partners and third-party manufacturers, some of which reportedly saw traffic that beat out their Black Friday numbers.

Nvidia said it is increasing

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