DuckDuckGo calls on EU to reform Google Android choice screen

  • Google is facing calls to overhaul the bidding process for space on its Android ‘choice screen’ in Europe after competitor DuckDuckGo said it had been ‘priced out’ of the process.
  • The tech giant started letting competitors auction for space on Android phones after the EU slapped it with a $5 billion fine for anti-competitive behavior in 2018.
  • In a blog post, DuckDuckGo said the process was “fundamentally rigged by Google to benefit Google”. 
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Google is facing calls to overhaul the way its Android “choice screen” allocates space to rival search engines in Europe.

Unlike anywhere else, new Android phone owners in Europe are offered an on-screen choice about which search engine they may want to use as the primary search engine app on their phones.

That’s after the EU slapped Google with a $5 billion fine for anti-competitive behavior in 2018, saying it

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