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A company called Echelon Fitness on Tuesday unveiled an exercise bike “in collaboration with Amazon,” but Amazon says it wasn’t involved and has ceased sales of the product pending modifications.
Echelon Fitness touted the $500 now ex-“Prime Bike” as “Amazon’s first-ever connected fitness product” that was developed in partnership with the online retail juggernaut. On Tuesday evening, however, Amazon denied that it was ever involved with the product or Echelon Fitness.
“This bike is not an Amazon product or related to Amazon Prime,” Amazon told Bloomberg. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product and change the product branding.”
As of Wednesday morning, the name of the bike has been changed to “EX-P” instead of “EX-Prime.” All mentions of Amazon have been removed, and the bike is also listed as
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Echelon & Amazon
- Amazon and Echelon’s “Prime Bike” is now available on the e-commerce giant’s website.
- The Echelon Ex-Prime Smart Connect Bike, only available to Amazon Prime members, lacks some of the extra features of Echelon’s other products, which has kept the price low, the companies said.
- This is Amazon’s first-ever connected fitness product. It initiated the partnership, fitness company Echelon said.
- Visit Business Insider’s homepage for more stories.
Smart exercise company Echelon has teamed with Amazon for a $500 spin bike that only Prime subscribers can buy.
The Echelon Ex-Prime Smart Connect Bike, unveiled Tuesday, allows users to join virtual exercise classes and connect with personal trainers remotely.
The bike, dubbed the “Prime Bike,” has similar hardware to Echelon’s other bikes but cuts out features such as a dumbbell holder, allowing the company to keep the price under $500.
But the bike
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What Investors With $3.4 Trillion Are Buying During Covid
(Bloomberg) — Hotels, pipelines, convenience stores and automaker bonds are among the assets being bought by some of the world’s biggest asset managers as they look for value in a world thrown into turmoil by the coronavirus pandemic.In interviews with sovereign wealth funds, pension firms and asset managers across Asia and Europe that collectively manage about $3.4 trillion, one thing was clear: many of them are avoiding the overheated stock market.The most common outlook was one of caution. They are mindful that much of the rebound in markets and private-company valuations is thanks to ultra-low interest rates, massive central bank stimulus and government fiscal support, some of which could start to be wound back in coming months.With asset values still seen as inflated, even in some hot areas like healthcare and technology, many are waiting for a potential second downturn