Current events show how America needs journalist | Daily Editorial

In a year of fighting a global pandemic, historic protests for racial equality, and the rapidly approaching presidential election, America needs journalists to bring them critical reporting. The events of this year have Americans looking to local journalists to inform them about the news and events in their communities.

People trust and appreciate their local news publishers. But publishers have also been affected by the pandemic. And at a time when the public wants and needs quality news and information more than ever, the major tech platforms still refuse to compensate most news publishers, even while they pay creators for the ability to distribute music and lots of other kinds of content.

Combined, these challenges have left numerous publishers across the country in danger of shuttering before the end of this election cycle, with even more disappearing before the next crisis.

As we celebrate National Newspaper Week this year, we

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Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join the Initiative

The global Customer Intelligence Platform Zeotap, announced today that ID+, its universal marketing identity solution launched in July 2020, is now available as a module of Prebid, the most widely used header bidding platform for publishers. Launched in 2015, the Prebid project is led by a neutral industry organization that makes header bidding easier for publishers by bringing conformity and simplicity to the process. The inclusion of ID+ in Prebid’s User ID module ensures ID+ can be transacted across the ecosystem.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005244/en/

ID+ (Photo: Business Wire)

In just two months, Zeotap’s ID+ initiative has been endorsed by more than 25 leading players across the ecosystem. The latest adopters include Amnet, Publicis, HOLA, Unidad Editorial, and Contversion.

Digital Identity at Risk

Digital identity has been universally challenged since 2017, but it wasn’t until 2020 when the whole adtech and martech ecosystem

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