Emarketer, the well-regarded source of much digital research data, has released data showing that in-app purchases (typically for virtual goods) in mobile apps are growing as a revenue source, and that advertising, due to Covid is shrinking. The mobile app economy has been dominated by in-app purchases since the advent of the smartphone, particularly due to the presence of extensive in-app purchases items in mobile gaming apps. In non-gaming apps there is rising revenue driven by content subscriptions.
Sensor Tower, a well-known data analytics firm in the mobile app arena, according to eMarketer, estimated that global app revenues from in-app purchases rose by 23.4% year-over-year in the first half of 2020 and $36.6 billion came from within games, an increase of more than 20% YOY.
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