Hilton Inspires Travelers to Make New Memories with the U.S. Launch of Insights-Driven Global Marketing Campaign

Research Reveals Travel Is the Most Frequently Recalled Happy Memory, And Nearly Two-Thirds Say They Plan Trips to Create Memories with Family and Friends

Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey uncovering that travel memories are some of the happiest memories of consumers’ lives (89% of survey respondents), suggesting that most Americans (188 million) would say they are experiencing a travel memory deficit. The results also revealed the optimism and desire consumers have for traveling again soon, a feeling that is reflected in the new campaign and new Hilton packages and promotions.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201012005110/en/

Still photo from Hilton’s To New Memories

Read More