Why The COVID-19 Crisis Could Give The MENA’s Female Entrepreneurs An Edge

Around the globe, economies are beginning to reopen in the wake of the COVID-19 crisis. The world is surveying the rubble left behind by the pandemic, and is turning its attention towards how to rebuild. Some industries have been hit harder than others– the road to recovery for global tourism, for example, will be a long one. Others have, perhaps against expectations, thrived. Just look to the largely cash-dependent MENA region, which has seen a near unprecedented surge in the uptake of e-commerce, digital banking, and fintech more broadly as consumers adapted fast to life in lockdown and quarantine.





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Now increasingly, this world of social distancing, remote working, and even digital socializing has come to be referred to as “the new normal.” In other words, even if the pandemic really is beginning to fade, life will never return exactly to how it was. Even when the shopping malls

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