Mercedes Benz details new brand strategy

German automotive brand Mercedes Benz has just announced a new strategic course that will focus on profitable growth in the luxury vehicle segment and target leadership in electric drive and car software.

“We intend to build the world’s most desirable cars. It’s about leveraging our strengths as a luxury brand to grow economic value and enhancing the mix and positioning of our product portfolio. We will unlock the full potential of our unique sub-brands – AMG, Maybach, G and EQ,”  shares Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes Benz AG.

With regards to the new strategy that Mercedes Benz announced, Källenius comments: “With this new strategy we are announcing our clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral, in line with our Ambition 2039 target.”

AMG
AMG

Mercedes Benz’ new strategy

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