“AREA 2071” and “P&G” challenge finalists chosen for the first microcredit pilots in emerging markets

  • Pilots seek to solve pressing issues in emerging economies around credit facilities and sustainable support of retail SMEs
  • Outcomes of pilots focused on strengthening financial acumen of local retail SMEs
  • Pilots are part of a global challenge co-launched by AREA 2071 and P&G’s i-Dubai Lab to impact a billion people in emerging markets 

Dubai: AREA 2071, the innovation ecosystem of Dubai Future Foundation (DFF), and its partner, P&G’s i-Dubai Lab, the latest Procter & Gamble (P&G) Innovation Center, which covers MENA, East and Southwest Asia, have launched three micro-credit pilot projects with technology startups.

Launched in November 2019, the challenge aimed to find innovative micro-credit solutions to enable small retailers located across emerging markets to build financial credibility, acumen and stability in order to scale up their businesses. These solutions, which are at the heart of the announced pilots are part of a bigger mandate P&G has for emerging markets

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