Trump targeting Black voters in 2016 shows Facebook’s microtargeting is a danger to democracy, experts say



Mark Zuckerberg, Donald Trump are posing for a picture: Reuters/Drew Angerer/Getty Images


© Reuters/Drew Angerer/Getty Images
Reuters/Drew Angerer/Getty Images

  • Channel 4 on Monday revealed a leaked cache of data from the Trump 2016 presidential campaign.
  • The data showed how the campaign microtargeted people on Facebook, and labelled a particular group of users as targets for “deterrence” from voting. This group was disproportionately made up of Black users.
  • Experts told Business Insider the report highlights the threat that microtargeting on a vast platform like Facebook’s poses towards democratic elections.
  • “Facebook talks a lot about bad actors misusing its platform, but the truth is that the biggest bad actor on Facebook is Facebook,” one said.
  • Visit Business Insider’s homepage for more stories.

The now-defunct Cambridge Analytica entered the news cycle once again on Monday, four years after its name became synonymous with the huge data scandal that changed the tech landscape forever.

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UK broadcaster Channel 4 obtained a leaked data cache from

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