Welcome to iPhone season.

Apple introduced the world to the iPhone 12 on Tuesday, unveiling four new models launching starting later this month, during a virtual event held at its headquarters in Cupertino, California.

The tech giant said the iPhone 12 and iPhone 12 Pro will be available for preorder this Friday, and launch Oct. 23. The larger iPhone 12 Pro Max and smaller iPhone 12 Mini will be available to preorder Nov. 6, and launch Nov. 13.

Prices range from starting at $699 for the iPhone 12 Mini to starting at $1,099 for the iPhone 12 Pro Max. The iPhone 12 Pro will start at $999, while the standard iPhone 12 starts at $799.

The smartphones also mark Apple’s debut in 5G, the next wireless service expected to deliver major upgrades in speed and connectivity.

“Today is the beginning of a new era for iPhone,” said Apple CEO Tim