Microsoft abruptly shutting down Mixer back in June has ended up as a boon for Amazon’s Twitch platform.
That’s according to a new report from Stream Hatchet and Streamlabs, which found that Twitch is now the host for more than 91% of streaming content. At the same time, while the overall audience for livestreaming has shrunk slightly from its all-time high back in April, Twitch’s popularity has nonetheless exploded during the pandemic, with nearly double the audience that it had at this time last year.
Independent data analyses in the streaming market focus on tracking hours watched to indicate a platform’s popularity with its audience. Relatively few take hours streamed — the amount of content being produced for that audience — into account. What makes the Streamlabs/Stream Hatchet report interesting is that it does track the latter, and it makes it look a lot like most of the ex-Mixer streamers
Streamers seem to have flocked to Twitch from Mixer after the Microsoft-owned live-streaming service announced plans to shut down in June. A new report shows that Twitch’s share of hours broadcast on major live-streaming platforms jumped up by over 14 percentage points this quarter, taking away the nearly identical just over 14 percent market share that Mixer previously held.
With Mixer out of the picture, Twitch ended up with 91.1 percent of all hours spent streaming on these platforms between July and September, according to a new report from Streamlabs & Stream Hatchet that looked at streaming activity on Twitch, YouTube, and Facebook Gaming. Facebook Gaming grew slightly during that time period, to 3.4 percent from 2.4 percent, and YouTube shrunk slightly, to 5.5 percent from 6.7 percent.