NEW YORK, Oct. 8, 2020 /PRNewswire/ — Connatix, the next-generation video technology company for publishers, announced today that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue.
Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units that feature content highlights from articles and videos. The platform was built with a video-first ad server and exchange to scale content and ensure maximum monetization. As part of the rollout, the Story Player – a key offering in Playspace – features an enhanced design based on reader engagement patterns, and a video revenue engine that was built from the ground up. Since launch, Connatix has grown publisher integrations by nearly