Ready (or Not) for the Multicultural Majority”

CMC Releases Comprehensive Gen Z Study “It’s Time: Ready (or Not) for the Multicultural Majority”

PR Newswire

FAIRFAX, Va., Oct. 13, 2020

Culture is at the Heart of Identity, Politics, Issues and Movements

FAIRFAX, Va., Oct. 13, 2020 /PRNewswire/ — 2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) released the first part of a comprehensive study on Gen Z (ages 13 to 17), IT’S TIME: Ready (or Not) for the Multicultural Majority.

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)
AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S.
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