Social Native, a marketplace technology company that empowers marketers to source and optimize visual content to improve brand awareness and performance, announced today the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide.
As customer attention becomes harder and harder to capture, brands need a scalable and more efficient content solution to evaluate, refine and optimize their visual content strategy. The acquisition of Olapic solidifies Social Native’s goal of delivering an all-in-one platform that provides brands with data-driven insights, scales content creation, measures the impact of their work, and optimizes content for even greater results.
“Data is the critical ingredient that feeds artificial intelligence and ultimately drives results,” says David Shadpour, Founder and CEO of Social Native. “Our combined machine-learning technologies benefit from millions of unique data points – from analysis of over a hundred thousand visual assets created by Social Native’s