After bubble experiment, NHL league wants to include virtual ads

Curtis McElhinney #35 of the Tampa Bay Lightning hoists the Stanley Cup overhead after the Tampa Bay Lightning defeated the Dallas Stars 2-0 in Game Six of the NHL Stanley Cup Final to win the best of seven game series 4-2 at Rogers Place on September 28, 2020 in Edmonton, Alberta, Canada.

Dave Sandford | National Hockey League | Getty Images

It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19. Still, the National Hockey League completed its bubble experiment and crowned a champion on Monday.

The NHL awarded its famous Lord Stanley’s Cup to the Tampa Bay Lightning after a six-game series with the Dallas Stars. The ratings were down from last year’s Boston Bruins-St. Louis Blues series, but viewership aside, league executive Keith Wachtel told CNBC the NHL is positioned to generate additional revenue after its bubble play.

Wachtel, the NHL’s

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