Managing Director & Founder of the Biz Latin Hub Group.
The most significant technological advancements that currently shape our society and economy have emerged from challenging times. The internet, for example — without which our daily life as we know it would be possible — emerged in light of the Cold War, after the United States Advanced Research Projects Agency (ARPA) and MIT scientists invented a method to prevent communications from being affected in the event of an attack.
According to the UN, a report from the Economic Commission for Latin America and the Caribbean found that the Covid-19 pandemic is expected to result in the loss of 8.5 million jobs in Latin America and the Caribbean. It has produced new realities through which life and business have managed to get ahead. Digital technology has proven to be the great ally of humanity, facilitating the adaptation of economies
Less than a year ago, sales representatives were the primary way of getting inbound leads. However, times have changed drastically since then, and we’re facing a world that doesn’t resemble itself from a mere six months before.
Like all other in-person workers, sales representatives are finding themselves unable to do their jobs because of shelter-in-place orders and offices opting for work-from-home options. Inbound marketing has become even more critical to keep a business afloat, but sales reps aren’t necessarily the best way to achieve this anymore.
How does a company get inbound leads then? Below, 15 contributors to Forbes Communications Council offer some inbound sales strategies for businesses that need new ways to cope with this “new normal.”
1. Develop An SEO Strategy
Companies need a long-term digital marketing strategy, specifically an SEO
For obvious reasons, coronavirus has brought a great number of new challenges to healthcare systems. And as has been the case across so many other sectors, communications technology has stepped in to plug the gaps caused by the pandemic.
The good news is that not only have commnications solutions successfully filled a void, but they’ve also provided a blueprint for the future of healthcare. As we’ve found in other industries, we’ve seen the intelligent adoption of this technology lead to better experiences for patients, and better outcomes for providers, than were present before.
Contact tracing is key
The most important (and immediate) area where this is most obvious is in contact tracing – tracking the physical, interpersonal interactions of those who have tested positive for Covid-19. This helps identify people who may need to be quarantined more quickly, therefore reducing the spread of the virus.
This is the beginning of what will probably be my “next normal” — a cross between a newsletter and an opinion piece — though not as long as I usually do them.
Why am I changing? Partly, because I just don’t want to write 5,000-word posts at the moment, though, knowing me, that will change, and I will be doing that again, knowing how much you must miss reading my interminably long writing. Second, a lot is going on, and I’m going to have to be a bit more topical than normal. So, the idea is to do an ongoing newsletter-like format with one bigger (though not by my normal standards) section and then a few very short observations — pithy or otherwise. This series will work in conjunction with the “building a home studio for your business” series I’m doing.
The sell-off in US stocks reached correction territory on Thursday, with the S&P 500 falling as much as 10% from its September 2 high.
The tech-heavy Nasdaq 100 index entered correction territory on September 8.
While the sell-off could just be another “normal correction,” investors should brace for the possibility of the opposite, DataTrek said in a note on Thursday.
DataTrek outlined three reasons the sell-off could be more than a normal correction and could accelerate.
Visit Business Insider’s homepage for more stories.
Risk management is a core competency of many successful investors, as outsize long-term gains can come from limiting drawdowns in the short term.
But risk management is also hard, as investors tend to focus on the main catalyst that could start a sell-off in the market and not the second- and third-order effects of an uncertain environment that catalyst would create, DataTrek cofounder Nicholas
The novel coronavirus pandemic led many to play video games while practicing social distancing. As a result, video game sales and playtime increased dramatically. The growth in gaming accelerated beyond what many analysts imagined. This, in turn, drove record-breaking success for many gaming stocks like Activision Blizzard (NASDAQ:ATVI) and Electronic Arts (NASDAQ:EA). Now, some question whether the success will continue.
There’s plenty of reason to think that it will … at least for some stocks.
While detractors may argue that the impressive rise in video gaming will fade in the new normal, this isn’t likely. Although the short-term growth in the sector won’t be as significant after the pandemic, many new gamers will continue the hobby when the Covid-19 craze subsides. This makes the pandemic an unexpected catalyst that should keep bolstering their long-term success.