If the ad industry is serious about transparency, let’s open-source our SDKs

Year after year, a lack of transparency in how ad traffic is sourced, sold and measured is cited by advertisers as a source of frustration and a barrier to entry in working with various providers. But despite progress on the protection and privacy of data through laws like GDPR and COPPA, the overall picture regarding ad-marketing transparency has changed very little.

In part, this is due to the staggering complexity of how programmatic and other advertising technologies work. With automated processes managing billions of impressions every day, there is no universal solution to making things more simple and clear. So the struggle for the industry is not necessarily a lack of intent around transparency, but rather how to deliver it.

Frustratingly, evidence shows that the way data is collected and used by some industry players has played a large part in reducing people’s trust in online advertising. This is not

Read More

IBM sends its open-source space technology into orbit

IBM Corp. is getting into the space race. The company announced two new open-source projects today that are aimed at solving the growing problem of “space junk” and also help startups to build applications for satellite constellations.

According to IBM, there are tens of thousands of human-made anthropogenic space objects, or ASOs, whizzing around the Earth, and they’re only getting more numerous by the day. These objects, which can be as small as a speck of paint, orbit the Earth at speeds of around 8,000 meters per second. At those speeds, even the tiniest fragment could cause catastrophic damage to a satellite if it were to collide with one, so experts need to known where these ASOs are to try to avoid any collisions.

Key to knowing where the ASOs are is something called “orbit prediction,” which uses physics-based models that rely on extremely accurate data about the ASO and

Read More

Microsoft told, ‘We’re not happy’ by GitHub contributors to open-source .NET Core WPF

It’s been two years since Microsoft open-sourced Windows Presentation Foundation (WPF), its .NET Core UI framework for building Windows desktop applications, but contributors aren’t happy with how Microsoft has handled the project. 

Microsoft open-sourced WPF, along with Windows Forms and the Windows UI XAML Library (WinUI), in December 2018 on GitHub. It open-sourced WPF after discouraging developers from porting WPF apps to .NET Core from .NET Framework. 

Now a Microsoft survey among its GitHub community reveals how satisfied contributors are with its handling of WPF, and other open-sourced projects, including Windows Forms, ASP.NET Core, the .NET runtime, .NET software development kit (SDK), .NET Entity Framework (EF) Core, and the .NET Roslyn compiler platform. It gained 191 responses.  

Contributor satisfaction is fairly positive for four of the five repositories covered in the survey with the exception of WPF. Eleven contributors to WPF are either ‘extremely dissatisfied’ or ‘moderately dissatisfied’ with the

Read More