Vecna Robotics Appoints Automation Industry Veteran Jeff Huerta SVP of Sales

Logistics Solutions Sales Leader Will Bolster and Expand on Growing Demand for Company’s Autonomous Mobile Robots and Workflow Orchestration Software

Vecna Robotics, the autonomous mobile robot and workflow orchestration company, today announced the appointment of Jeff Huerta to Senior Vice President of Sales. Huerta’s responsibilities will focus on scaling Vecna Robotics’ sales operations to meet the explosive demand for its world-class robotics platforms and orchestration software.

Huerta brings more than 15 years of automation leadership experience to Vecna Robotics, with a strong track record of building world-class sales operations. Prior to joining Vecna Robotics, Huerta was Vice President of North America Sales at Balyo, where he led the go-to-market strategy for the company’s self-guided trucks. Previously, Jeff held sales and marketing positions with SICK, where he managed and developed the OEM packaging sales team for the North American market.

“We have the opportunity to change the way people view robotics—specifically,

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