France’s Data Privacy Watchdog Beefs up Consent Rights Over Ad Trackers | Technology News

PARIS (Reuters) – France’s data privacy watchdog CNIL recommended on Thursday that websites operating in the country should keep a register of internet users’ refusal to accept online trackers known as cookies for at least six months.

In specifying a registration timeframe, the guideline goes beyond European Union-wide data privacy rules adopted two years ago, adding an extra hurdle that a data protection lawyer said would put some of the companies exploiting such tools to target advertising out of business.

Under the CNIL guideline, which the watchdog said must be adopted by March, internet users have the right to withdraw their consent on cookies – small pieces of data stored while navigating on the Web – at any time and they can refuse trackers when they go on a website.

“The internet user’s silence actually implies a refusal (to accept cookies),” said Etienne Drouard of American-British law firm Hogan Lovells.

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