Berger Paints has launched a new campaign for Berger HomeShield conceptualised by Lowe Lintas Kolkata. The campaign featuring actor Akshay Kumar advocates the usage of modern technology to encounter problems related to waterproofing. The campaign has been released across online and offline mediums.
“Given that in most parts of India it rains a quarter part of the year, dampness or leakages are frequent problems in most households. Berger HomeShield along with the Berger Concrete Moisture Meter promises to tackle the issue scientifically,” the company said in a statement.
The campaign film hinges on the idea that little knowhow, fake gyaan or predictions don’t work. A thorough diagnosis of the problem ensures the right cure, be it for you or your walls. Scientific understanding is significant while finding the right solution, Abhijit Roy, MD and