Technology Standards, ‘Tech Debt’ Among Issues Media Will Face After An Unusual 2020

Technology development has sped up, rather than slowed down, during 2020, as the global coronavirus pandemic has led companies to quickly implement workflows they might have only imagined before having to deploy widespread remote operations.

At the same time, the scramble to move operations off-premises has pushed technologists to focus on next steps, including the need for standards that will apply across media supply chains and to govern media’s use of artificial intelligence among other things.

That, in a nutshell, captures a conversation among four technology leaders and a pair of rising stars that is set to take place Monday, Oct. 19, at 4 p.m. ET.

All six of the technologists participating in the “Predictions for 2021,” will have just received TVNewsCheck’s 2020 Women in Technology Awards in a presentation ceremony webcast live by TVNewsCheck.

Among their predictions:

  • Media companies that have scrambled to implement solutions to support increased remote operations in 2020 may have adopted platforms that won’t scale to their future needs, complicating the “tech debt” they are accumulating this year.
  • The Interoperable Master Format (IMF) will receive increased attention as technologists strive to arrive at standards for media supply chains.
  • Speaking of standards, the industry needs one to govern how AI functions in media technologies.
  • From a technology standpoint, the 2020 presidential election will be unique, particularly in relation to server and connectivity usage.
  • DEI — Diversity, Equity and Inclusion — will play a growing role in managing technology staffs and also in technology standards, as terms like master and slave are retired from commonly used language.

Speakers at the “Predictions for 2021” panel — and the 2020 Women in Technology Awards honorees are:

Women in Technology Leadership Award

Barbara Lange, executive director, SMPTE

Lisa Pedrogo, VP engineering/strategic initiatives and production engineering, WarnerMedia Technology Operations

Women in Technology Futurist Award

Janet Gardner, president, Perspective Media Group

Jade Kurian, co-founder and president, Latakoo

Technology Women to Watch Award

Kate Ketcham, director, Media Composer Product Management, Avid Technology

Sally Hattori, executive director, Advanced Technology and Engineering, Walt Disney Co.

TVNewsCheck’s Women in Technology Awards support the NAB Leadership Foundation’s Technology Apprenticeship Program, which provides training and industry internships to graduating engineers who are women or people of color.

To register for the 2020 Women in Technology Awards and the “Predictions for 2021” conversation, click here.

To read more about the Women in Technology Awards and this year’s honorees, here are TVNewsCheck’s profiles:

Leadership Award: Barbara Lange and Lisa Pedrogo

Futurist Award: Janet Gardner and Jade Kurian

Women to Watch Award: Kate Ketcham and Sally Hattori

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