TikTok’s popularity has soared in the last few months but that has come at a cost: its content moderation team is struggling to keep the video platform free of spam and malicious content. As per TikTok’s latest transparency report, it had to take down more videos than ever in the first half of 2020 (January-June) for violating its guidelines and fielded an increasing number of government requests for user information.
Over 104 million videos were removed from TikTok across the world in the first six months of this year, more than double from the second half of 2019. About 37 million of these were from India followed by nearly 10 million in the United States.
TikTok says this is still less than 1% of the total number of videos uploaded on its app. In the report, it adds that it took action on 96.4% of the removed clips before a user reported them and 90.3% of them didn’t have any views. The service’s algorithms automatically took care of and discarded 10 million of these clips.
“Hundreds of millions of people around the world come to TikTok for entertainment, self-expression, and connection,” TikTok wrote in a blog post. “We have no higher priority than helping promote a safe app experience that fosters joy and belonging among our growing global community. We can’t do that without transparency.”
TikTok’s content moderation practices haven’t always been effective, however. Earlier this month, the company was scrambling to suppress the spread of a viral, gruesome video that showed a man taking his own life with a gun.
With over 100 million users in the U.S. alone, TikTok is now also a significant potential link for law enforcement agencies looking for personal data in investigations. In the U.S., TikTok received 226 requests, substantially up from 100 from the six months before 2020, from law enforcement or government entities for user information and content restrictions, 85% of which it agreed to comply with. In India, that figure was in four digits.
TikTok has been repeatedly criticized for censoring content that’s critical of China. However, those stats are not available in this report since Bytedance, the China-based owner of TikTok, operates a separate, localized alternative called Duoyin in China. To fend these accusations off, back in March this year, TikTok formed a new committee of experts to offer more transparency in its content moderation process and seek “unvarnished views” on the social video app’s policies.