SEO is short for Search Engine Optimization. Simply put, it’s things you can do to your website to get it seen by the search engines like Google, Yahoo and Bing. Using SEO correctly for your website means that you’ll have relevant and qualified traffic coming to your website on autopilot and for free.
How Does SEO Work?
Search engines send out “electronic spiders” to every website that is online. These web-crawlers check different things called indicators which identify the usefulness of the content on the website for the people who are searching for that content.
The objective of SEO is to ensure that the spiders find what they are looking for so that your website can rank higher than other websites in your same market as you. The higher up the results your website appears on the search engine, the more likely that a user will click on the link and visit your website.
How To Learn SEO
Some elements of SEO that work today may not work tomorrow. But there are some things that still work as good now as they did when first put into use and will not change.
1. Use The Right Keywords
Keywords are the phrases and words that someone will type into a search engine to find something online. In your website headlines, text, and categories include words that people use to search for issues that are relevant to your business.
2. Deal with Navigation Problems
Make sure you don’t have any broken links on your website and each page listed in your menu works correctly. If you rename a page, make sure to update the listing in your menu. In addition, include a Contact Page that gives users a way to contact you.
3. Upload Fresh And Relevant Content
Your website will rank higher if you use content that engages users and encourages them to share it. The SEO for your website will grow if you post content material on a frequent basis. Think about how the content on your page does what it says it will do? If not, it’s going to rank low.
4. Internal and External Links
Search engines like websites that have links to other pages on the website, as well as links coming in from other websites. These are called backlinks. The more links you receive to your website from quality website, the more your website will get noticed by the search engines. Remember quality is better than quantity. Backlinks from poor quality websites or fake websites may actually cause your search engine ranking to go down.
5. Good User Experience
If your website provides a good user experience, the search engines will recognize this and send more traffic your way. These includes how long people remain on your website, how quickly it takes for your website to load and if your website can be easily viewed on mobile devices.