Apple Starts Shipping Devices From Stores to Speed Up Deliveries

Shoppers stand in line to enter the Apple store at the Queens Center shopping mall in Queens, New York.

Photographer: Peter Foley/Bloomberg

Apple Inc. is starting to use its network of retail stores as distribution centers for shipping products to consumers, joining a trend popularized by other retailers.

The Cupertino, California-based technology giant has typically shipped devices like iPhones, Macs, iPads, and accessories from warehouses located across a customer’s region or directly from China. Now items that are in stock can be shipped directly to consumers from a network of almost 300 retail stores spread across the U.S. and Canada, according to people familiar with the matter.

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