Samsung’s eyeing a bigger share of India’s premium smartphone market

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Last updated: May 5th, 2022 at 17:12 UTC+02:00

An official newsroom post reports that Samsung is eyeing to increase its premium smartphone market share in India to 40% by the first half of 2022. Samsung is the most trusted brand in India, be it for premium flagships or mid-range phones. Last month, the Korean giant consolidated its smartphone leadership in the country, resulting in double-digit growth in March.

Notably, Samsung’s smartphone business increased in value by 9% in the first quarter of 2022. According to a report by Counterpoint Research, Samsung captured 22% shipment volume and a 27% revenue share of the Indian smartphone market in the month of March.

The Vice President of Research, Counterpoint, Neil Shah added, “This growth is commendable considering the entire industry is facing supply chain constraints whereas, Samsung leveraging its vertically integrated supply chain expertise and scale could navigate the shortages better.”

This was all thanks to the tremendous sale of the company’s premium flagship, the Samsung Galaxy S22 Ultra, and the timely portfolio expansion of its 5G phones. With its Galaxy S22 series, recently launched new Galaxy A-series phones such as the Galaxy A13, Galaxy A23, Galaxy A53 5G, and Galaxy A73 5G, and upcoming devices, the company is expecting to increase its premium market share (priced above Rs. 30,000 per unit) by 40% in H1 2022.

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