Mouse study suggests parental response to infant distress is innate but adapts to change — ScienceDaily

A National Institutes of Health study in mice suggests that parents have an innate capacity to respond to an infant’s cries for help and this capacity may serve as a foundation from which a parent learns to adjust to an infant’s changing needs. The study was conducted by Robert C. Froemke, Ph.D., of New York University School of Medicine, and colleagues. It appears in Nature.

When housed with mice who have given birth, unmated female mice will assist with the care of the newborn pups. The researchers evaluated the ability of such babysitter mice to respond to a variety of recorded newborn distress cries. These included typical distress cries as well as a range of cries that had been digitally altered — sped up or slowed down to include more or fewer syllables than typical distress vocalizations.

Experienced babysitters responded to typical distress cries 80% of the time, compared

Read More

ITCAN Adapts To Changing Consumer Needs Amidst Accelerated Shift Towards Online Platforms During The COVID-19 Crisis


5 min read

Opinions expressed by Entrepreneur contributors are their own.


You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Established in 2015, ITCAN, a full-service technology and digital marketing company, was founded by Mansour Althani and Abdallah Althani. The two Saudi nationals, who started the company with zero funding, today have a firm with workforce of over 70 employees dispersed across four offices. With its main office headquartered in the UAE, the remaining are ITCAN offices are based in KSA, Egypt, and a recently opened one in India.

After winning the Young Entrepreneurship Contest (YEC), which was presented by the Mohammed Bin Rashid Establishment for SME Development, in 2012, for an online clothing store concept, the Althani’s still felt they lacked the required experience to successfully run a startup. After having gained practical experience in the marketing field over the next few years, Mansour

Read More