NBCU ad boss adds local ads, Symphony, and new data unit to purview

NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks,
Read More

Tired of seeing political texts and ads on your phone? Do this

iOS-14-iPhone-Widgets-Beta

Stop unwanted text messages on your phone.


Óscar Gutiérrez/CNET

This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

Election Day is getting closer and political ads are swarming all over your Facebook feed, inbox, mailbox and now your text messages. Unfortunately, there isn’t a Do Not Text registry that applies to texting the same way it does to phone calls. There is, however, still a way you can attempt to stop political ads from bombarding your phone.

If you’re wondering how the organization got your number in the first place, it’s because all states allow access to voter data for election purposes — so if you’re a registered voter, your information is on file. 

Here’s how to stop the texts on your phone.


Now playing:
Watch this:

What political campaigns know about you



5:47

Reply STOP to the sender

Read More

Android users urged to delete 240 apps that can bombard your smartphone with ads

From Huawei to Samsung, Android smartphones are some of the most popular handheld devices around the world.

But if you use an Android device, you may want to reassess which apps you have installed.

Experts from the White Ops Satori Threat Intelligence and Research Team have warned about 240 dangerous apps that can bombard your smartphone with fraudulent ads (scroll down for the full list).

In a blog about the findings, the researchers said: “These apps make it appear that ads are actually coming from popular applications and social media platforms including Youtube and Chrome.”

During the investigation, dubbed ‘RAINBOWMIX’, the researchers discovered that the apps had been downloaded a whopping 14 million times.

They explained: “At first glance, RAINBOWMIX apps seem to work as advertised, although their quality likely leaves users wanting.

“They are often nothing more than Nintendo (NES) emulators ripped from legitimate sources or low quality games.”

Read More

Facebook To Pause Political Ads As US Election Day Ends

Facebook on Wednesday said it will stop running political or social issue ads after the US polls close on November 3 to reduce chances of confusion or abuse.

The leading social network also said that any posts prematurely declaring a winner or contesting the count will be labeled with reliable information from news outlets and election officials.

“If a candidate or party declares premature victory before a race is called by major media outlets, we will add more specific information in the notifications that counting is still in progress and no winner has been determined,” said vice president of integrity Guy Rosen.

Facebook and other social networks have been tightening rules as they gear up for post-election scenarios, including efforts by President Donald Trump to wrongly claim victory or contend the outcome is not legitimate.

The California-based internet giant has been under pressure to avoid being used to spread misinformation

Read More

Facebook Widens Ban on Political Ads as Alarm Rises Over Election

The open-ended ban on political advertising is especially significant, after Facebook resisted calls to remove the ads for months. Last month, the company had said it only would stop accepting new political ads in the week before Election Day, so existing political ads would continue circulating. New political ads could have resumed running after Election Day.

But Facebook lags other social media companies in banning political ads. Jack Dorsey, Twitter’s chief executive, banned all political ads from the service a year ago because, he said, they could rapidly spread misinformation and had “significant ramifications that today’s democratic infrastructure may not be prepared to handle.” Last month, Google said it, too, would ban all political and issue ads after Election Day.

Mr. Zuckerberg has said that ads give less well-known politicians the ability to promote themselves, and that eliminating those ads could hurt their chances at broadening their support base online.

Read More

After bubble experiment, NHL league wants to include virtual ads

Curtis McElhinney #35 of the Tampa Bay Lightning hoists the Stanley Cup overhead after the Tampa Bay Lightning defeated the Dallas Stars 2-0 in Game Six of the NHL Stanley Cup Final to win the best of seven game series 4-2 at Rogers Place on September 28, 2020 in Edmonton, Alberta, Canada.

Dave Sandford | National Hockey League | Getty Images

It wasn’t easy and most likely will result in hundreds of millions in losses due to Covid-19. Still, the National Hockey League completed its bubble experiment and crowned a champion on Monday.

The NHL awarded its famous Lord Stanley’s Cup to the Tampa Bay Lightning after a six-game series with the Dallas Stars. The ratings were down from last year’s Boston Bruins-St. Louis Blues series, but viewership aside, league executive Keith Wachtel told CNBC the NHL is positioned to generate additional revenue after its bubble play.

Wachtel, the NHL’s

Read More

TikTok videos, Facebook Trump ads spread misinformation concerning Biden’s health

And on the video platform TikTok, four grainy videos alleging that Biden was wearing a wire to “cheat” during the debate racked up more than half a million combined views on Wednesday, according to research by the left-leaning media watchdog group Media Matters. One of the videos shows a still of Biden with his hand inside his suit, while another overlays an arrow over Biden’s tie, but neither video shows any visual evidence of Biden wearing an electronic device of any kind.

Tech companies have long struggled with misinformation and are on high-alert going into the election. Ahead of the debate, Twitter and Facebook executives reviewed hashtags, trends, and other accounts that may break the companies’ rules using a combination of software and human review. The companies are also pushing out accurate information about how to register to vote to millions of people.

But the latest evidence shows that they

Read More

On the Fifth Birthday of Their Partnership, Hafiz Ahmad and Qadeer Wagriya Launch a Coaching Program Exclusively Focused on YouTube Ads

Hafiz Ahmad Ashfaq and Qadeer Wagriya

Madsgency Ltd.
Madsgency Ltd.
Madsgency Ltd.

London, UK, Sept. 27, 2020 (GLOBE NEWSWIRE) — After offering tailor-made ad services that generated multi-million dollars for their clients at Madsgency, Hafiz Ahmad and Qadeer Wagriya – two ad men with specialties in YouTube ads and evergreen sales funnels, have launched the industry’s first course. The course combines two big and interconnected topics: YouTube ad optimization and providing YouTube ads and account management services. 

The course was launched a few weeks ago for a limited number of pre-selected students. Many of those students are successful digital entrepreneurs, freelancers, and coaches who want to learn the art and science of paid traffic targeting and optimization as well as offering the same as a service to other YouTubers and marketers.

Qadeer, the paid traffic and YouTube ad optimization expert, was “hopeful that the participants would be able to target their

Read More

Estee Lauder (EL) Ads: $128,000 for NASA Photo Shoot to ISS Space Station

View from the International Space Station, where a photo shoot for a new Estee Lauder product will take place. 

Photographer: ESA/Getty Images Europe

Estee Lauder Cos. is sending its newest skincare formula into space, and it’ll cost only about as much as paying a big influencer for a few Instagram posts.

The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.

relates to Estee Lauder Pays NASA $128,000 for Photo Shoot in Space

Estee Lauder’s Advanced Night Repair will be launched into space for a product photo shoot aboard the International Space Station. 

Photographer: Koichrio

Read More

Google, YouTube won’t allow political ads while votes are counted after Nov. 3

Google said Friday it would stop allowing political ads for an undetermined period of time after polls close Nov. 3 in anticipation of possible confusion or civil unrest while votes are counted and election results are finalized.

Google announced the decision in a message to advertisers, saying it would block all ads related to the election on Google’s search engine, YouTube and all of its other internet ad networks.

“While this policy is in place, advertisers will not be able to run ads referencing candidates, the election, or its outcome, given that an unprecedented amount of votes will be counted after election day this year,” the company said in the letter, which was first reported by the news website Axios.

The decision is intended to prevent confusion in a broad range of possible scenarios, including civil unrest, Google said.

The popularity of absentee or mail-in voting this year is expected

Read More