Social media deal earns advertisers’ ‘likes’, but not yet all their dollars

By Martinne Geller



text: 3D-printed Facebook and Twitter logos are seen in this picture illustration made in Zenica


© Reuters/Dado Ruvic
3D-printed Facebook and Twitter logos are seen in this picture illustration made in Zenica

LONDON (Reuters) – Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online.

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Unilever, one of the world’s biggest advertisers, told Reuters the move this week was “a good step in the right direction,” but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer.

Coca-Cola also remains paused on Facebook and Instagram and declined to say if this changed its view. Beam Suntory, maker of Jim Beam bourbon and Courvoisier Cognac, plans to stay away from paid advertising for the rest of 2020 and reassess in 2021 based on how Facebook adjusts its approach.

Over 1,000 advertisers joined a Facebook

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After boycotts, advertisers and social media giants agree on steps to curb hate speech

(Reuters) — Facebook, YouTube and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms they had accused of tolerating hate speech.

Under the deal, announced by the World Federation of Advertisers, common definitions would be adopted for forms of harmful content such as hate speech and bullying, and platforms would adopt harmonized reporting standards. The deal comes less than six weeks before a polarizing U.S. presidential election.

Three months ago, major advertisers boycotted Facebook in the wake of anti-racism demonstrations that followed the death of George Floyd, an American Black man, in police custody in Minneapolis.

Advertisers have complained for years that big social media companies do too little to prevent ads from appearing alongside hate speech, fake news and other harmful content. Big tech companies have begun taking steps to fend off calls for

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Facebook, Twitter, YouTube Ink Pact With Advertisers For ‘Common Definition’ on Hate Speech

San Francisco: After months of intensive talks with major advertisers, Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content, the Global Alliance for Responsible Media (GARM) said on Wednesday. Also Read – No Coercive Action Against Facebook Chief in Delhi Riots Case Till Oct 15: Supreme Court to Delhi Assembly

GARM is a cross-industry initiative founded and led by the World Federation of Advertisers (WFA) and supported by other trade bodies, including ANA, ISBA and the 4A’s. Also Read – Gucci Unveils Jeans With Fake Grass Stains For Whopping Rs 88,000, Internet Left Baffled!

The move comes after over 200 brands including Starbucks and Levis recently pulled their advertising from Facebook and the #StopHateforProfit campaign gained momentum after celebrities, like Kim Kardashian West, froze their social media account for a day. Also Read – Soaring Popularity: Twitter Records 6.1

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