Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report

NEW YORK, Oct. 13, 2020 /PRNewswire/ — Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world’s leading advertisers, today announced that it has been named a “Leader” in The Forrester Wave™:  Creative Advertising Technologies, Q4 2020 Report (Wave). 

Not only does Clinch offer the ability to leverage first- and third-party data to create thousands of versions of static and video creative to ensure that the right consumer receives the right message at the right time, the company can feedback intelligent insights to clients to make real-time campaign adjustments for the strongest return on ad spend (ROAS). Today, Clinch works with some of the biggest companies in the world including Anheuser Busch Inbev.

Clinch received their highest scores across the following categories:

  • Strategy
  • Ad building and assembly
  • Identity

To download the complete Forrester Wave: Creative Advertising Technologies, Q4 2020 report, visit:

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Business Insider’s top advertising and media stories for October 5

Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.

First: remember to subscribe here to get this newsletter daily.


ted cruz jack dorsey twitter

Sen. Ted Cruz, left, and Twitter CEO Jack Dorsey.

AP/Jacquelyn Martin; AP/Jose Luis Magana


The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

Read the full story here.

pepsi pepsico



AP Photo/Paul Sakuma


PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about

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Local Messages Open Up The Future Of TV Advertising

Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. 

If you want to advertise during the Super Bowl, expect to pay $5.6 million for just thirty seconds of airtime. With an audience of 102 million people around the world on Fox and all its platforms, you’d think the bang is worth the bucks. Before 2020, that might well have been the case, but the 2020 Super Bowl was played on February 2 — right before the coronavirus shut down economies around the world.

In the post-Covid-19 dystopian advertising landscape, it’s difficult for brands to justify paying for even basic TV advertising, as sporting events are cancelled or shows can’t be made or are delayed. Major brands, from Pepsico to General Motors, are clawing back up to 50% of third-quarter spending — as much as $1.5 billion.

But

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The Use of Modern Technology in Outdoor Advertising | by The Perfect Media | Aug, 2020

The Perfect Media

From the first hand-painted outdoor signages, we’ve come a long way since then in regards to technological advancements in the outdoor advertising industry. Through modern technology, billboards now have the ability to connect and interact with consumers through many creative ideas and strategies: payment systems, data trackers, edible billboards, real-time messages, augmented reality, virtual reality, QR technology, and so many more. These advancements have also paved the way for collaborative advertisements between outdoor and mobile advertising by allowing consumers to participate in billboard advertisements through their smartphones and gadgets

One of the greatest advancements in the industry was the installment of LED screen billboards dating back to 2007. In 2008, The Perfect Media even built its own LED screen billboard at Queensway Shopping Centre for Nike’s 2009 Human Race. With the entrance of digital signages, automation and data technology also saw advancements. Digital billboards are flexible with the types of

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