As the only successor to the 4G cellular technology used in smartphones and mobile computers, 5G was guaranteed to be a hit at some point — the only real question was how long it would take to truly go mainstream. This week, a report from Counterpoint Research suggests that a steep fall in 5G phone prices helped kick their U.S. sales into high gear, though the firm notes that the numbers will likely change substantially following Apple’s entry into the 5G market this month.
The trend lines are clear: Average selling prices of 5G phones fell by $218 from January 2020 to July 2020, reaching an all-time low of $730 — a drop of roughly 30% — while 5G phones increased their share of total smartphone sales from 3.3% to 11.6% during the same period. Counterpoint notes that the August percentage is an even higher 13.5%, aided in part by
Research has made it clear that ordinary drivers don’t fully understand how driver-assist and active safety features work. While we wait for standard procedures to truly test these system on a level scorecard, the European New Car Assessment Program revealed its latest attempt to grade notable vehicles and their technology.
With help from Thatcham Research, NCAP revealed its Assisted Driving assessment on Thursday. It breaks driver-assist features down into three scored categories: Vehicle Assistance, Driver Engagement and Safety Backup. The first category scores the systems onboard to see how effective they operate, and how multiple systems work together to assist the driver. The second category looks at transparency: NCAP scores an automaker’s marketing materials for accuracy, how the car monitors the driver to ensure they stay alert and how the car communicates its status with
It was reported on Friday that the global smartphone market wholesale average selling price (ASP) increased 10% YoY in Q2 2020 even as the shipments declined the highest ever at 23% YoY. Overall, the smartphone industry revenue declined 15% YoY during the quarter – though not for Apple who was the only OEM to buck that trend.
According to Counterpoint report, that the premium smartphone market was the strongest sector in general and Apple’s key strength. Counterpoint stated that “Apple, the largest player in the premium segment. While shipments for most of the OEMs declined in Q2 2020, shipments for Apple iPhones increased 3% YoY and iPhone revenues increased 2% YoY.
Varun Mishra a Research Analyst at Counterpoint Research out of Gurgaon, Haryana India, further noted that “Within the OEMs, Apple led the global smartphone revenues, capturing one-third of the pie, followed by Huawei and Samsung. Notably, Apple also captured