Facebook’s Festive Playbook Lays Out Consumer Trends For Businesses To Shine This Diwali

Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond

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3 min read

Opinions expressed by Entrepreneur contributors are their own.


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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.

The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.

“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now

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Kibo Announces 20% Discount on Technology and Services for All Certified Minority- and Women-Owned Businesses (MWBEs)

  • Immediate company-wide discount applies to full services and technologies for MWBEs across U.S.

  • Kibo to kick off an MWBE certification initiative to help more businesses receive resources they need and deserve

Kibo, the leader in cloud commerce, today announced that it will offer an immediate 20% discount on all products and services to certified Minority- and Women-Owned Business Enterprises (MWBEs) in the US that the company is doing business with for the first time. Kibo is making this announcement as part of a larger, long-term strategy to support diversity across the ecommerce industry and in our global communities. Women-owned businesses account for 39% of all privately held firms, while minority-owned businesses make up 15% of the nation’s total, together accounting for more than $2 trillion in revenue. Despite this, MWBEs are often underfunded and lack the same support network as other businesses.

“Minority- and Women-Owned Business Enterprises are part of

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Comcast Offers Thousands of Grants, Equipment, Marketing and Technology Resources to Small Businesses Hardest Hit by COVID-19

Comcast RISE Initiative Provides Small Businesses with Free Marketing Insights and Opportunities to Apply for Media, Technology Upgrades and Grants Up To $10,000

Black-Owned Small Businesses, Those Impacted Most by the Pandemic, are the First Eligible Applicants for Comcast RISE Resources and Grants.

Comcast Corporation (NASDAQ: CMCSA) today launched Comcast RISE, an initiative created to help strengthen and empower small businesses hard hit by COVID-19. The Comcast RISE program will help thousands of small businesses over the next three years. The multi-faceted program offers grants, marketing and technology upgrades, including media campaigns and connectivity, computer and voice equipment, as well as free marketing insights to all applicants.

U.S. small businesses have been particularly hard hit by the pandemic. A recent study from the National Bureau of Economic Research found that the number of U.S. active business owners dropped from 15 million to 11.7 million from February to April. The study

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4 Essential Tasks New Bootstrapped Businesses Should Outsource


5 min read

Opinions expressed by Entrepreneur contributors are their own.


When you’re bootstrapping your startup, it can be tempting to try to do everything yourself in an attempt to save money. After all, when you don’t have VC backing on your side, you have to stretch every dollar!

However, a do-it-all mentality could ultimately backfire in the long run. If you want to make the most of your financial resources and achieve the growth that will take your startup to the next level, you’re going to have to outsource.

No matter what industry you’re working in, each startup will have essential, time-consuming tasks that can easily take your attention away from the big-picture issues that affect your company’s long-term health. Ignoring these “everyday” tasks will limit your growth — but so will spending too much of your own time on them.

The solution, of course, is

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How Amazon Prime Day helps build million-dollar businesses

John MacDougall | AFP | Getty Images

Come Oct. 13 and 14, Amazon’s annual two-day members-only online sales extravaganza Prime Day will bring customers over one million deals on myriad products in popular categories including home accessories, toys, and electronics. But in addition to providing shoppers with steep savings starting at midnight PST on Tuesday, the popular sales promotion will also offer thousands of small businesses opportunities to quickly scale customer awareness and revenue.

Currently, more than 500,000 small and medium-sized businesses in the U.S. sell on Amazon, and the company’s goal is to onboard an additional 100,000 vendors as new sellers to its store. Despite the ongoing pandemic, third-party sellers continue to crowd its virtual aisles, and presently account for over half of all units sold via the online retailer. In the 12-month period ending in May alone, American SMB sellers sold more than 3.4 billion products, up from

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Yelp will begin flagging businesses with “racist behavior”

“Communities have always turned to Yelp in reaction to current events at the local level. As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” Malik wrote.

But some people are concerned that the Yelp label could be misused and incorrectly ostracize businesses who may not deserve it.

“The problem with this is that people may use it to cancel businesses unjustifiably,” one Twitter user wrote in response to the news Friday.

Yelp said it has a system in place to try to prevent that from happening. The company’s user operations team already investigates and disables reviews or puts alerts on business pages if it finds that the business is seeing a huge uptick in reviews in response to news

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New Yelp Policy Will Flag Businesses Accused of Racism

Yelp  (YELP) – Get Report rolled out a new feature Friday that will alert users when an establishment has been associated with what the review site called “egregious, racially charged actions.” 

The San Francisco company’s site enables users to rank and comment about businesses.

“As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially charged actions to help people make more informed spending decisions,” the company said in a statement. 

A banner with a red exclamation point and a tile of “Business Accused of Racist Behavior” will appear under a business where “someone associated with this business was accused of racist behavior.”

The banner also will say whether the racist behavior resulted in an influx of people posting their views to a business’s Yelp page. Those negative

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Yelp rolls out new tactic to warn consumers about businesses accused of ‘overtly racist actions’

Yelp has a zero tolerance policy for racism.

The company, which publishes and aggregates crowd-sourced business reviews, announced Thursday it will be placing a new “Business Accused of Racist Behavior Alert” on Yelp pages to warn users about businesses that have been said to display “overtly racist actions.” They will also include a direct link to a news article for consumers to learn more about the reported incident.

SUPPORT BLACK BUSINESSES: These black-owned Houston restaurants need your support during the COVID-19 crisis

“We know these values are important to our users and now more than ever, consumers are increasingly conscious of the types of businesses they patronize and support,” Noorie Malik, vice president of user operations, wrote in a blog post. “In fact, we’ve seen that reviews mentioning Black-owned businesses were up more than 617% this summer compared to last summer. Support for women-owned businesses has also increased, with review

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Does Yelp’s Racism Warning Put A ‘Scarlet R’ On Businesses? Twitter Thinks So

After Yelp (YELP) announced that it was placing a consumer alert on businesses associated with past racist actions, the company has now come under fire by Twitter users who are claiming the search site’s newest feature is problematic.

Yelp made the announcement on Thursday, saying at the time that is was taking a “stand against racism” by placing a consumer warning on businesses that used “racist language or symbols” and had gained public attention for “racist conduct.”

The review company wrote in a Twitter post, “Now, when a business gains attention for reports of racist conduct, Yelp will place a new Business Accused of Racist Behavior Alert on their Yelp page to inform users, along with a link to a news article where they can learn more.”

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Yelp will now identify businesses accused of racism on its platform

Starting Thursday, Yelp will add an alert on the pages of businesses that have been accused of racist behavior, following several widely covered allegations of racism at U.S. restaurants in recent months.

The crowdsourced review platform is often the first place customers go to sound the alarm about discriminatory or racist behavior at businesses, discouraging other potential patrons from spending their money there.

“Communities have always turned to Yelp in reaction to current events at the local level. As the nation reckons with issues of systemic racism, we’ve seen in the last few months that there is a clear need to warn consumers about businesses associated with egregious, racially-charged actions to help people make more informed spending decisions,” said a Yelp blog post.

The new “Business Accused of Racist Behavior” alert, paired with a red icon, will appear at the top of the page for a business that has been

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