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‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers
‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens
Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.
Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution
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© Provided by News18
iPhone 12 Pro Buyers to Get Up To Rs. 34,000 Off on Trading Old Smartphone on Apple Online Store
Apple finally took the wraps off the iPhone 12 series last night. This year, the Cupertino-based giant did things a bit differently like launching four iPhone variants, or putting its Super Retina XDR OLED display across the whole range. Apple announced that all the iPhone 12 models will come with 5G support, and all will be powered by the same A14 Bionic chip that Apple first introduced with the iPad Air last month. Apple has priced the new iPhone’s starting at Rs. 69,900 onwards for the iPhone 12 Mini, while the iPhone 12 costs Rs. 79,900 onwards. The iPhone 12 flagship models, the iPhone 12 Pro and iPhone 12 Pro Max have been priced at Rs. 1,19,900 and Rs. 1,29,900 onwards on Apple official online store. The
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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.
Today’s column is written by Samantha Stockman, group director at The Media Kitchen.
This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with demand-side platforms (DSPs) or building out an owned solution, a common theme was aggregating linear and CTV buys into one platform with the ability to control reach, frequency and duplication across an entire buy.
Improvements in measurement are coming at an important time, as CTV viewership continues its year-over-year rise. This is further bolstered by consumer behavior during COVID-19: The average time spent with CTV is expected to increase by 23%, according to eMarketer.
As a result, CTV providers are sweetening their individual offerings and investing in owned technology to convince
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© Provided by Firstpost
Poco X3 review: A crazy-good budget gaming smartphone that will also appeal to regular buyers
Even if you aren’t familiar with the Poco X2, you must have come across it in buying guides, or in many of our reviews. This is because it offers plenty of hardware for your buck, making it good value for money.
At Rs 17,499, the Poco X2 is a proper budget gaming smartphone. It focussed on delivering just one thing — performance. And this made it more of a gaming smartphone than anything else.
With the Poco X3, things have been improved. I received the 8GB RAM + 128 GB storage variant in the ‘Shadow Black’ finish of the Poco X3 for review. And after using it for more than a week, it’s easy to conclude that it still is an excellent budget gaming smartphone.
But thanks to the improvements