‘Teads Conversions’: the new robust lower-funnel solution, geared to drive traffic and on-site conversions for advertisers
‘inRead Stories’ and ‘inRead Social B2B’: allowing brands to extend the reach of their social campaigns beyond the walled gardens
Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.
Among the main innovations the company announced is ‘Teads Conversions’, a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads’ high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution
Research Reveals Travel Is the Most Frequently Recalled Happy Memory, And Nearly Two-Thirds Say They Plan Trips to Create Memories with Family and Friends
Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey uncovering that travel memories are some of the happiest memories of consumers’ lives (89% of survey respondents), suggesting that most Americans (188 million) would say they are experiencing a travel memory deficit. The results also revealed the optimism and desire consumers have for traveling again soon, a feeling that is reflected in the new campaign and new Hilton packages and promotions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201012005110/en/
SAN FRANCISCO, Oct. 8, 2020 /PRNewswire/ — Today Common Sense, the nation’s leading nonprofit organization dedicated to improving the lives of kids and families in the digital world, launched Which Side of History?,a campaign to hold Big Tech accountable for sowing mistrust and spreading misinformation, threatening free and open societies, exacerbating the gap between rich and poor, creating an unequal society, and leaving an entire segment of the population behind.
Anchored by Common Sense founder and CEO James P. Steyer’s newest book, Which Side of History?: How Technology Is Reshaping Democracy and Our Lives (available October 13, 2020), the campaign convenes leading experts and Big Tech antagonists, such as Franklin Foer,Thomas Friedman, Shaun Harper, Julie Lythcott-Haims,Roger McNamee,Shoshana Zuboff, and others for a series of live virtual events to examine the impact of the tech sector on
As Uber has poured tens of millions of dollars into a California ballot measure to avoid classifying its drivers as employees, one engineer from inside the ride-hailing company spoke out against this campaign on Tuesday. In an op-ed published by TechCrunch, Kurt Nelson said Uber doesn’t have drivers’ interests in mind.
If your elected representative to the U.S. Congress has never heard of cryptocurrencies, how do you start telling them about it? Hoping to raise awareness, blockchain advocacy group Chamber of Digital CommerceÃ¢ÂÂs Political Action Committee (PAC) wants to start by contributing $50 worth of bitcoin to the campaign of each congressperson.ÃÂ
Announced Monday, the advocacy group said under its new Ã¢ÂÂCrypto for CongressÃ¢ÂÂ initiative all members of the U.S. legislative body would receive campaign contributions in bitcoin.ÃÂ
According to the groupÃ¢ÂÂs founder, Perianne Boring, this is an attempt to raise awareness and give congresspeople a chance to interact with blockchain technology and digital assets. In addition to the contribution, the ChamberÃ¢ÂÂs PAC will also provide online training and a toolkit to help members of Congress engage with cryptocurrencies.ÃÂ
Ã¢ÂÂOne of the biggest challenges weÃ¢ÂÂve always had is people just really donÃ¢ÂÂt understand what the heck it is weÃ¢ÂÂre talking about,Ã¢ÂÂ
(Bloomberg) — President Donald Trump’s campaign events will go virtual or will be delayed. Democratic candidate Joe Biden tested negative for the coronavirus and will go ahead with a campaign trip. A Republican senator tested positive.
A deceptive video released on Sunday by the conservative activist James O’Keefe, which claimed through unidentified sources and with no verifiable evidence that Representative Ilhan Omar’s campaign had collected ballots illegally, was probably part of a coordinated disinformation effort, according to researchers at Stanford University.
Mr. O’Keefe and his group, Project Veritas, appear to have made an abrupt decision to release the video sooner than planned after The New York Times published a sweeping investigation of President Trump’s taxes, the researchers said. They also noted that the timing and metadata of a Twitter post in which one of Mr. Trump’s sons shared the video suggested that he might have known about it in advance.
Project Veritas had hyped the video on social media for several days before publishing it. In posts amplified by other prominent conservative accounts, Mr. O’Keefe teased what he said was evidence of voter fraud, and urged
The Cybersecurity Infrastructure Security Agency (CISA) says a widespread Microsoft email outage Monday was not part of a “broader coordinated campaign” — but they’re still keeping an eye out for possible malicious activity.
Microsoft reported that a number of users in North America lost access Monday afternoon to its “Microsoft 365” services, including Outlook mail, Microsoft Teams and Teams Live Events, as well as Office.com services.
The company said late Monday night that the incident had been resolved and that “any users still experiencing impact should be mitigated shortly.”
Officials with CISA, the cybersecurity arm of the U.S. Department of Homeland Security, said that “at this point we have no indication of a broader coordinated campaign.”
President Trump paid little to no federal income taxes in recent years, according to the first series of New York Times stories on his tax returns.
Donald Trump’s 2016 presidential election campaign sought to deter millions of Black Americans in battleground states from voting by targeting them with negative Hillary Clinton ads on Facebook, an investigation broadcast Monday by Channel 4 News in London claims.
Channel 4 News says it obtained a leaked database of voter profiles used by the Trump campaign that included a category called “deterrence,” meaning voters who were likely to cast their ballots for Clinton or to not vote at all.
These 3.5 million voters, who were disproportionately Black, were targeted with “dark” ads to dissuade them from backing Clinton, according to the report. The report credits Cambridge Analytica, the Trump-connected data analysis firm that gained unauthorized access to tens of millions of