A resurfaced interaction between Costco’s co-founder and CEO has sent Twitter into hysterics and turned the co-founder into an icon.
According to a Mental Floss article from 2018, current Costco president and CEO W. Craig Jelinek was in a meeting and complaining to Costco co-founder Jim Sinegal about how the company was losing money from sticking with Costco’s legendary quarter-pound hot dog and 20-ounce soda special.
As any real Costco enthusiast knows, the store’s deals aren’t limited to just the shopping aisles — the meal costs only $1.50. Costco hasn’t changed the price of the combo since 1984, when it was first introduced.
“I came to [Sinegal] once and I said, ‘Jim, we can’t sell this hot dog for a buck fifty. We are losing our rear ends,’” Jelinek said during a speech at the Issaquah Chamber of Commerce’s luncheon in 2018. “He said, ‘If you raise the effing hot