Headwinds for Google as Rivals, Customers Criticise Fitbit Concessions | Technology News

BRUSSELS (Reuters) – Google’s bid to win EU approval for its $2.1 billion purchase of Fitbit faces headwinds as rivals and customers argue concessions to EU antitrust regulators do not go far enough, two people familiar with the matter said on Friday.

Alphabet’s Google last week offered to restrict the use of Fitbit data for Google ads and to monitor the process closely.

It also offered to make it easier for rival makers of wearables to connect to the Android platform by offering them access to Android software (API), and said third parties would continue to have access to Fitbit users’ data with their consent.

The European Commission is now seeking feedback from rivals and customers before deciding whether to accept the offer or demand more. Other sources have said the new concessions are likely to help Google secure EU clearance.

Some rivals and customers, however, plan to tell the

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Google Makes Concessions in Effort to Buy Fitbit

EU officials said in August that Google’s initial pledge to refrain from using Fitbit data for advertising purposes was insufficient.



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BRUSSELS—Google’s plan to buy health-tracker

Fitbit

is inching toward approval in Europe after the U.S. tech company made new concessions to competitors using its Android system for mobile devices.

European Union officials in August launched an in-depth probe into the

Alphabet Inc.


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unit’s acquisition plans, saying that Google’s initial pledge to refrain from using Fitbit data for advertising purposes was insufficient. The $2.1 billion deal is also under review by the U.S. Justice Department and by Australia’s competition authority.

The review of the Fitbit deal comes as Google and other U.S.-based tech companies face intense scrutiny in both the EU and the U.S. for allegedly anticompetitive practices. Some tech critics also say tech companies have used acquisitions to eliminate

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Google’s $2.1 billion Fitbit takeover is set for regulator approval after the tech giant made new concessions on user data, according to reports



a close up of a sign: Google first announced the Fitbit acquisition in November 2019. Reuters


© Reuters
Google first announced the Fitbit acquisition in November 2019. Reuters

  • Google is expected to win EU approval for its $2.1 billion Fitbit deal after it addressed competition and data concerns, Reuters reported.
  • The internet giant has promised it will not use Fitbit data to personalize adverts for 10 years, according to a Financial Times report.
  • It will also ensure competitors can use its Android and Cloud platforms, according to people familiar with the matter.
  • The EU opened a four-month long investigation into Google’s acquisition of Fitbit in August. The deal was first announced in November 2019.
  • Visit Business Insider’s homepage for more stories.

Google’s $2.1 billion acquisition of wearables company Fitbit appears to have cleared a major hurdle.

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It will be cleared by EU antitrust regulators after the tech giant agreed Tuesday to restrict how it uses customer data, according to multiple reports.

Google promised regulators

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