Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond
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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.
The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.
“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now
Verisma Systems, Inc., an industry leader in disclosure management technology and services to the US provider market, has announced the expansion of their ground-breaking Verisma Request App™ (VRA) technology. Verisma will now offer the same self-service capabilities, along with an expanded online request management portal, to 3rd party attorney organizations. Verisma’s expanded VRA platform and request management portal will provide attorneys with a remote, self-managed approach to electronic record ordering, tracking, payment, and delivery. This change will enhance efficiency and compliance, result in a more satisfied requestor experience, and eliminate the stress on providers of a paper-driven manual request process.
Benefits of VRA Attorney include:
Up to a 50% reduction in total request turn-around-times with elimination of a paper driven request mail process, a manual paper request intake and logging process, and a manual delivery of paper record copies.
Anticipating fiscal reactions to the shifts in consumer behavior caused by the Covid-19 crisis isn’t easy. But careful observers can find plenty of indicators for how people live and spend money in the new normal.
It’s important to keep in mind many changes, despite the circumstances, aren’t from left field. Nathan
, co-director of global research at Lazard Asset Management characterizes what we’re seeing as a fast-forward of shifts that were already underway.
“On the offline-to-online transition, this looks like it has created a step change, but the direction of travel was already established,” he says. “The longer that Covid has gone on, the more likely it is that enforced changes in consumer habits become learned and persistent. I definitely subscribe to the idea that something’s changed that is somewhat irreversible.”
He uses the example of China’s consumption, which has largely recovered back to 2019 levels. There, online channels
Restaurants around the world were forced to shut down their dining rooms at the onset of the COVID-19 pandemic earlier this year to comply with stay-at-home orders. While many operations closed for good, others reopened at limited capacity several weeks later, sparking creative solutions to enforce social distancing guidelines, including utilizing mannequins. Others were more conservative and opted to place plastic or glass partitions between tables. But which socially-distanced dining room do consumers prefer?
A study published in the International Journal of Hospitality Managementrevealed that consumer perceptions of the dining room that utilized partitions were significantly greater than those that used mannequins. Scott Taylor, assistant professor at the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management, led the survey of more than 300 people comparing the two servicescapes on the qualities of aesthetics, comfort, safety and cleanliness.
“Results of the current study suggest that consumers
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PERSON OF THE WEEK: Mortgage lenders have now fully realized that the transition to an all-digital mortgage process is critical to their success. While there will always be a need for an in-person, human touch, consumers are expected to increasingly gravitate toward an entirely automated, all-digital mortgage experience.
To an increasing degree, borrower satisfaction will be driven by the quality of the digital mortgage experience that lenders deliver. In other words, technology – and they way it is used – is now a key differentiator. The challenge now is how to build customer loyalty – a task that was difficult before the digital mortgage came to fruition.
To gain some insights into what mortgage lenders should be considering when planning their future technology roadmaps, MortgageOrb interviewed Matt Wood, business solutions manager at Tavant, which offers an all-digital front-end origination platform for mortgage lenders.