- Short-form-video app Triller, a TikTok rival, touted massive user growth last year that some former employees believe was inflated.
- When Triller announced a fundraise in October 2019, it said it had grown 500% organically year over year to 13 million monthly active users.
- Six former Triller employees said 13 million MAUs was more than five times what they were seeing on some internal metrics. One provided a screenshot that showed closer to 2 million MAUs.
- In August, Triller threatened to sue a third-party app analytics company, Apptopia, for providing estimates of Triller’s app downloads that contradicted the company’s publicly reported numbers.
- Triller CEO Mike Lu said the former employees were “disseminating inaccurate information” to Business Insider. “We can validate each and every one of our 239M plus [users].”
- Visit Business Insider’s homepage for more stories.
If you read the trail of statements made by Triller in recent weeks, the short-form-video