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- As tech companies gear up to fight misinformation ahead of the 2020 elections, Facebook has received the most scrutiny amid a steady flow of reporting that highlights its missteps.
- Meanwhile, researchers say Google has been “getting a pass on transparency” by hiding behind Facebook and being less willing to share data about its own products, specifically around political advertising.
- Google is the largest digital ads company and plays a key role in what advertisements millions of Americans see while watching YouTube, viewing search results, and across the internet about the electoral candidates, issues, and voting.
- Google said it’s “committed to delivering the highest standards in transparency, choice and controls” by verifying advertisers, banning narrowly targeted ads, and making ad details available in a public archive.
- But researchers argued that Google’s rules around political ads don’t go far enough, and a less robust ad archive means they — and the public