Facebook’s Festive Playbook Lays Out Consumer Trends For Businesses To Shine This Diwali

Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond

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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.

The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.

“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now

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Amazon India’s payments unit gets $95.5 million from parent ahead of festive season

FILE PHOTO: The logo of Amazon is pictured inside the company’s office in Bengaluru, India, April 20, 2018. REUTERS/Abhishek N. Chinnappa

BENGALURU (Reuters) – Amazon.com Inc AMZN.O has invested 7 billion rupees ($95.51 million) in its Indian payments unit, ahead of the festive season, data from business intelligence firm Tofler showed.

Amazon will begin its festive season sales on Oct. 17, and has been trying to encourage payments through Amazon Pay with cashbacks and other rewards.

Both Amazon and Flipkart offer deep discounts on everything from clothes, smartphones to home appliances ahead of key Hindu festivals Dussehra and Diwali.

In July, Jeff Bezos-led Amazon.com had invested 23.10 billion rupees in Amazon Seller Services and early this year announced a $1 billion investment to bring more than 10 million small businesses online in India by 2025.

Amazon, billionaire Mukesh Ambani-led Reliance Industries RELI.NS and Walmart Inc’s WMT.N Flipkart are in a

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Realme targets up to 25% share of India’s smartphone sales during festive season

NEW DELHI :
Chinese smartphone company Realme is targeting 20-25% share of smartphone sales in India during the festive season with its expansive lineup of products, a top company official said.

The company, which competes aggressively against players like Xiaomi and Samsung in the Indian market, said India will continue to be a critical growth driver for Realme and will be a “top priority” globally.

“Smartphones have become the focal point to stay connected in the era of social distancing and remote working. Many consumers make their purchases towards the festive season as you get good deals on electronics… the market has started to warm up for the upcoming festive season,” Realme India Chief Executive Officer Madhav Sheth told PTI.

He added that versatile products with best-in-segment features across different price points – from entry to mid-range – will stimulate purchasing among different sections of the consumers.

“We are eagerly

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