Google’s deal to buy Fitbit is on the ropes. Despite making concessions to appease regulators, competitors say it’s not enough.
But Fitbit isn’t the only wearable tech company that could help Google take the fight to Apple.
We asked analysts to pick out some other companies Google could potentially acquire if the Fitbit deal doesn’t go through – or even if it does.
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We’re approaching a year since Google declared its plan to acquire wearables company Fitbit for $2.1 billion, and the deal still hasn’t closed.
The acquisition has been under intense scrutiny around the world, and right now European regulators are digging deep into the deal. Earlier this week it was reported that the merger could be close to clearing after Google offered some concessions to regulators, but Reuters now reports that rivals say these aren’t enough.
It’s time for the Sunday giveaway, and we’re switching up the giveaway format. No longer will the Sunday giveaway be a weekly giveaway — it’s going monthly! There will be a new giveaway on the first Sunday of each month, but we’ll be giving away more prizes to multiple winners each giveaway, increasing your odds of winning. This month three lucky Android Authority readers having the chance to win some top tech!
A big congratulations to the winner of last week’s Samsung Galaxy S20 FE giveaway, Kyle G. from Colorado, USA.
This month we’re giving away a brand new Google Pixel 5, a Fitbit Sense, and a pair of Beats Powerbeats Pro earbuds,brought to you by the DGiT Daily newsletter!
The DGiT Daily newsletter is a daily briefing focused on bringing you the best tech news and links to what’s happening all around the web. It doesn’t matter if
BRUSSELS (Reuters) – Google’s bid to win EU approval for its $2.1 billion purchase of Fitbit faces headwinds as rivals and customers argue concessions to EU antitrust regulators do not go far enough, two people familiar with the matter said on Friday.
Alphabet’s Google last week offered to restrict the use of Fitbit data for Google ads and to monitor the process closely.
It also offered to make it easier for rival makers of wearables to connect to the Android platform by offering them access to Android software (API), and said third parties would continue to have access to Fitbit users’ data with their consent.
The European Commission is now seeking feedback from rivals and customers before deciding whether to accept the offer or demand more. Other sources have said the new concessions are likely to help Google secure EU clearance.
Some rivals and customers, however, plan to tell the
unit’s acquisition plans, saying that Google’s initial pledge to refrain from using Fitbit data for advertising purposes was insufficient. The $2.1 billion deal is also under review by the U.S. Justice Department and by Australia’s competition authority.
The review of the Fitbit deal comes as Google and other U.S.-based tech companies face intense scrutiny in both the EU and the U.S. for allegedly anticompetitive practices. Some tech critics also say tech companies have used acquisitions to eliminate
If you’re waiting for your new Fitbit Versa 3 or Sense, you’re in for some news. First of all, you’re probably going to get your device soon, as the company said it expects to start shipping at the end of September. And second, once you receive your device, you’ll find that it also comes with new software: Fitbit OS 5.0.
Spotted by 9to5Google, both the Versa 3 and the Sense will come pre-loaded with OS 5.0, which the company calls its “largest and most impactful smartwatch update” since 2017. In a blog published this week, Fitbit said that the new software included meaningful improvements to the watch interface, a new visual system, faster navigation and general usability improvements.