FOCUS-‘We’re a tech company’: Russia’s Sberbank bets big on strategy shift

By Alexander Marrow

MOSCOW, Sept 24 (Reuters)Sberbank SBER.MM, Russia’s dominant lender, is planning one of the biggest reinventions in its 179-year history as it seeks to join the likes of Apple and Google in the global pantheon of Big Tech.

The company, which is dropping the word “bank” from its logo as part of this drive, gave Reuters a preview of the devices it has developed to lead its charge – including a TV streaming box, virtual assistant and smart speaker – ahead of their official unveiling on Thursday.

Sberbank’s Chief Technology Officer David Rafalovsky also said in an interview that it was launching “SmartMarket”, an equivalent to Apple’s AppStore or Google Play.

“It’s a huge investment, not a big investment. Even for a successful company, it’s a huge investment,” he said about the new range of gadgets and tech services, a potentially risky bet in

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