Samsung looks at a hipper future with its new smartphone offerings

At a time when the smartphone market is no longer expanding as it was four or five years ago, the challenge for any brand is to impress the most demanding smartphone buyers. It is also during this five-year period the likes of Xiaomi, OnePlus, Oppo, Vivo and Realme managed to build an appealing universe where profit margins are low because of the advantages of the online platform. Xiaomi went a step further by selling footwear to table lamps to suitcase; it believes in slim profit margins. Where did it leave Samsung in India? It made the South Korean company go back to the drawing board to regroup and deliver a sustained but very well planned campaign without compromising what it is known for — brand trust and quality.

A few days ago the Samsung Galaxy S20 FE was announced. But it is more than just another phone. The almost-flagship device

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