Next Normal notes on CRM/CX/CE: Microsoft Ignite? It’s really all about Doom

This is the beginning of what will probably be my “next normal” — a cross between a newsletter and an opinion piece — though not as long as I usually do them. 

Why am I changing? Partly, because I just don’t want to write 5,000-word posts at the moment, though, knowing me, that will change, and I will be doing that again, knowing how much you must miss reading my interminably long writing. Second, a lot is going on, and I’m going to have to be a bit more topical than normal. So, the idea is to do an ongoing newsletter-like format with one bigger (though not by my normal standards) section and then a few very short observations — pithy or otherwise. This series will work in conjunction with the “building a home studio for your business” series I’m doing.

I will be writing the longer pieces when my

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Microsoft Ignite and Dominating the Future of Tech the Right Way | Tech Buzz

I’ve been following Microsoft since before it was called Microsoft. This is because back in the 1970s I was approached to go to work for the company but had already taken another job and never took the interview.

For most of my life, I’d viewed Microsoft as my road not traveled, and then in 1995, I became the operating system analyst covering the Windows 95 launch, and my life changed. Through much of the 1990s Microsoft tried for dominance the wrong way. It went from being beloved to being broadly hated and almost got broken up. Bill Gates and Steve Ballmer left the company. Satya Nadella came in, and now Microsoft is both more powerful and not threatening because they approach market dominance the right way — by not focusing on it.

At Microsoft Ignite last week, the breadth and focus that Microsoft demonstrated were arguably well beyond what any

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Humans ignite almost every wildfire that threatens homes

Humans ignite almost every wildfire that threatens homes
An airtanker drops retardant to help stop the spread of the 2015 Eyrie Fire in the foothills of Boise, Idaho, which was ignited by sparks from construction equipment. Credit: Austin Catlin, BLM/Flickr

Summer and fall are wildfire season across the western U.S. In recent years, wildfires have destroyed thousands of homes, forced hundreds of thousands of people to evacuate and exposed tens of millions to harmful smoke.


Wildfires are a natural disturbance for these regions, but when combined with climate change and housing growth in the wildland-urban interface – zones where development has spread into wild areas—they have become larger and more destructive.

To make matters worse, humans are responsible for starting almost all the wildfires in developed areas that threaten U.S. homes. In a newly published study, we show that through activities like debris burning, equipment use and arson, people ignited 97% of home-threatening wildfires in the wildland-urban interface

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