Biden Was Right. The Hispanic Market Is Incredibly Diverse And Brands Need To Understand It Better.

Presidential candidate Joe Biden took a lot of heat when he said, “Unlike the African American community with notable exceptions, the Latino community is an incredibly diverse community with incredibly different attitudes about different things.”

Everyone took umbrage at what he got incredibly wrong, but overlooked what he got right: the Latino community is incredibly diverse, and not just on political issues, but as consumers.

It’s long past time for brands to discover this dynamic, rapidly-growing, but too often overlooked or misunderstood consumer segment: people with Spanish-speaking roots. Make this, National Hispanic Heritage Month, running from September 15 through October 15, the time to do it.

The Hispanic market – 61 million strong or 18% of the population – represents the nation’s second largest racial or ethnic group, after white non-Hispanics. What’s more, they accounted

Read More

Xbox Game Pass’s xCloud Makes Toilet Gaming Incredibly Easy

Xbox Game Pass’s xCloud streaming service is now in beta for Android mobile devices, and the arrival of a new cloud-based streaming platform again highlights how intriguing the streaming idea can be. But streaming games from the internet, rather than playing them on your own hardware, has been around in various forms for a while, and it has always suffered from something of a practicality gap between conception and execution. Sure, if you’ve got a stable enough internet connection, it’s nice to play video games without having to spring for expensive hardware–especially in the often-confusing, technical world of PC gaming. But if you’re already pretty interested in video games, you’re probably already pretty invested in video games. For the largest audience of people who like games, what’s the real upshot of streaming if they’ve already bought in?

Playing with xCloud on an Android device, the thing that struck me most

Read More