The late Steve Jobs was known for engaging in a “reality distortion shield” when launching new projects that perhaps didn’t tell the whole story.
On Tuesday, Apple did a masterful job at its big reveal event of hyping its lineup of four new iPhones that, on the face of it, will have faster processors, improved camera features and connect to the new 5G wireless standard. In addition to starting out with a new HomePod mini, Apple unveiled an iPhone 12, iPhone 12 Mini, iPhone 12 Pro and the iPhone Pro Max, ranging in price from starting at $699 on up to starting at $1,099. We got the super detailed information on the processors, lenses and intuitive technology that makes it all work.
But what didn’t Apple tell us? Well, a lot.
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Apple today introduced its iPhone 12 lineup, and as was rumored, all four models ship without EarPods or a power adapter in the box. Starting today, the iPhone 11, iPhone XR, and iPhone SE will no longer include these accessories either.
Apple’s website encourages customers to use their existing Apple power adapter and headphones or buy these accessories separately, and to help offset the cost, Apple has now lowered the price of its EarPods with a Lightning connector from $29 to $19. Apple’s new 20W power adapter for iPhones also retails for $19, down from $29 for its now-discontinued 18W power adapter that was included with the iPhone 11 lineup until now.
Apple touted the environmental benefits of no longer including EarPods or a power adapter with iPhones, noting that the move reduces carbon emissions and avoids the mining and use of rare-earth elements. iPhone 12 models also ship in
Apple joined the move to 5G on Tuesday, unveiling four new iPhones which use the new standard in what could be a turning point for the high-speed wireless technology.
“Today is the beginning of a new era for iPhone,” Apple chief executive Tim Cook said during a streamed launch event from the company’s headquarters in California.
“This is a huge moment for all of us. And we’re really excited. 5G will bring a new level of performance for downloads and uploads, higher quality video streaming, more responsive gaming, real time interactivity and so much more.”
The new models include the redesigned iPhone 12 — successor to the top-selling iPhone 11 launched last year — with a display of 6.1 inches at a starting price of $799, available October 23.
In this photo released by Apple, Apple CEO Tim Cook speaks about 5G during an Apple event at Apple Park in
In a move that may annoy some consumers, Apple will no longer include charging adapters with new phones. It says that will mean smaller, lighter boxes that are more environmentally friendly to ship. Apple, however, separately sells power adapters that cost about $20 and $50, depending on how fast they charge phones.
Apple has one of the most loyal and affluent customer bases in the world, which has many analysts betting the next wave of phones will sell well. The iPhone remains the foundation of Apple’s business.
Apple boasted about the 5G capabilities and brought in Verizon CEO Hans Vestberg to champion the carrier’s network. 5G is supposed to mean much faster speeds, making it quicker to download movies or games, for instance.
But finding those speeds can be a challenge. While telecom operators have been rolling out 5G networks, significant boosts in speed are still uncommon in much of
The iPhone 12, the successor to last year’s iPhone 11, has arrived with an improved screen and faster chip, among other improvements.
Tim Cook, Apple’s chief executive, took the wraps off the new device on Tuesday and emphasized that it has the capability to run on 5G next-generation cellular networks, for much faster speeds.
The new iPhone is also 11 percent thinner, 15 percent smaller and 16 percent lighter than its predecessor. It has smooth, flat edges, unlike the round corners of past models. The screen uses OLED, a brighter display technology that replaces the older LCD technology in the last entry-level iPhone. Apple said it also toughened the glass of the touch screen, making it four times more likely to survive a drop.
The iPhone 12 will also come in two screen sizes: 5.4 inches and 6.1 inches. The smaller model, called iPhone 12 Mini, may appeal to people
As we look at this week’s big Apple announcement, all expectations are that Apple will join Samsung, OnePlus, LG, and others with 5G-capable phones. It seems exciting. After all, if 4G was good, 5G has to be better. Right?
But here’s the thing: While 5G has long-term potential for overall telecommunications infrastructure, it doesn’t appear to have many near-term advantages for smartphones. In fact, it would seem that if you’re paying just to upgrade your phone to 5G, you’re probably wasting money.
In this article, I’ll explore five reasons it’s hard to get happy about 5G – at least for this generation of smartphones.
1. Not available in most areas
Sure, 5G will be built out tower-by-tower across the United States. But right now, it’s pretty unimpressive. Here’s what CNET wrote in June about connectivity:
On availability, T-Mobile users were connected to its 5G network 22.5% of the time,
Apple (NASDAQ: AAPL) is set to unveil its 5G iPhones on Tuesday at a virtual product event. The new flagship handsets aren’t expected to ship until November because of delays related to the coronavirus outbreak. Ahead of that unveiling, 5G penetration of smartphones in the U.S. continues to climb higher, according to recent estimates from Counterpoint Research.
5G handsets represented 13.5% of all smartphones sold in the U.S. in August, according to Counterpoint. Penetration has been climbing throughout 2020, although the metric dipped in May. At the beginning of the year, 5G penetration was a mere 3% of U.S. smartphone sales.
(Bloomberg Opinion) — Apple Inc. has been in the spotlight lately, between antitrust scrutiny of its mobile operating system and the legal battle it’s waging with Fortnite-maker Epic Games Inc. over its App Store. Those developments pale, however, in comparison to the company’s main event next week: the unveiling of its latest iPhones.
For all the talk about Apple’s shift to services and subscriptions, the tech giant’s business is still dependent on its core hardware products, so Tuesday’s presentation will be a must-see for investors. There could be a problem this year, though. The lineup’s most vaunted feature — fifth-generation wireless capability — may not be ready for prime time.
The Cupertino, California-based company is expected to unveil four new iPhone models with 5G capabilities as well as a different physical design and a wider choice of screen sizes, Bloomberg News reported last month. Apple is already touting
“Hi, Speed,” is the title of the invite Apple sent Tuesday to media, but the general public is also invited to watch, beginning at 1 p.m. ET on Apple’s website and YouTube channel.
Update: From Apple to Xbox: Mark your calendar. Here come the new fall gadgets
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The “speed,” refers to the new iPhone models, which are expected to connect to the new, faster, wireless standard of 5G, which is rolling out nationally from AT&T, Verizon and T-Mobile. While the current 5G in the United States is not considerably
(Bloomberg) — Taiwan Semiconductor Manufacturing Co. reported a stronger-than-expected 22% rise in quarterly sales, buoyed by orders from its largest customers including Apple Inc.
The world’s largest contract chipmaker saw revenue for the three months to September climb to a record NT$356.4 billion ($12.4 billion), up from NT$293 billion a year earlier, according to Bloomberg calculations based on monthly sales data disclosed by TSMC. Fellow Taiwanese chipmakers United Microelectronics Corp. and MediaTek Inc. on Thursday also reported strong sales, suggesting a broad recovery in the industry.
TSMC in July raised its 2020 outlook, saying that revenue this year will grow by more than 20% in dollar terms. Sales for the first nine months of the year suggests that Apple’s main iPhone chipmaker is on track to meet its growth forecast as the Covid-19 pandemic fueled demand for home computing equipment.