The MarketWatch News Department was not involved in the creation of this content.
Sep 23, 2020 (NetworkNewsWire via COMTEX) —
Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT), a leading producer, developer and operator of augmented reality (“AR”) interactive entertainment games, toys and educational materials in China, today announced solid initial results from the direct-to-consumer (“DTC”) partnership with Xiamen Xing Meng Wei Lai Culture Media Co. LTD (” Xing Meng Wei Lai “). Xing Meng Wei Lai is a leading Chinese multi-channel network and internet content development agency that specializes in building DTC social content marketing through live streaming and short videos. After the two-month implementation period, Blue Hat held several live shows displaying its interactive software and products, attracting an aggregate total audience of over 50,000 consumers. “We have placed a renewed focus on leveraging new technologies and mobile purchasing trends to strengthen Blue Hat’s marketing initiatives. To date, we