Facebook is making it easier for people to post across Facebook properties and pay for purchases they make on all its platforms. The company’s new Accounts Center, which it announced as a test today, will let people cross-post content across Facebook, Instagram, and Messenger.
It will also save payment information to pay for purchases on both Facebook and Instagram, although the Facebook Pay feature is coming later this year, the company says. Although it’s not required, people can also choose to sync their profile details, like their name and photo. That means if the info changes on Facebook, it’ll also automatically change on Instagram.
The new hub serves two purposes. One, it’ll benefit prolific posters, like brands and influencers who want to post the same content across their social profiles. They can now do so automatically and within Facebook. Second, saving payment information makes it easier for people to shop